Brand Assets
This page documents the Dualis Finance brand identity including color palette, typography, and logo usage guidelines. Use these specifications when creating integrations, marketing materials, or referencing Dualis in partner communications.
Brand Colors
The Dualis color system is built around a teal accent on a dark background, conveying trust, precision, and financial sophistication. The palette adapts for both dark and light contexts.
| Color | Hex | Usage |
|---|---|---|
| Teal (Dark Mode) | #2DD4BF | Primary accent on dark backgrounds. Used for interactive elements, highlights, and the logo mark. |
| Teal (Light Mode) | #0D9488 | Primary accent on light backgrounds. Darker teal ensures WCAG AA contrast compliance on white. |
| Dark Background | #09090B | Primary background in dark mode. Used across the application shell, documentation, and marketing pages. |
| Light Background | #FAFAFA | Primary background in light mode. Clean, neutral surface for content readability. |
Typography
Dualis uses three typefaces, each serving a distinct role in the visual hierarchy:
| Typeface | Role | Usage |
|---|---|---|
| Plus Jakarta Sans | Body | Primary typeface for all body text, navigation, buttons, form labels, and UI elements. A geometric sans-serif with excellent readability at small sizes and a modern, professional character. |
| JetBrains Mono | Code | Monospaced typeface for code blocks, inline code, contract addresses, transaction hashes, and technical data. Designed for developer-facing content with distinguishable characters (0/O, 1/l/I). |
| Instrument Serif | Display | Serif typeface used sparingly for hero headings, marketing titles, and editorial content. Provides visual contrast against the sans-serif body text and conveys institutional gravitas. |
Logo Usage
The Dualis Finance logo consists of a stylized "D" mark in the primary teal color alongside the "DUALIS" wordmark in the body typeface. The following guidelines apply to all uses of the logo:
- Clear space: Maintain a minimum clear space equal to the height of the "D" mark on all sides. No other elements should encroach on this zone.
- Minimum size: The logo should not be reproduced smaller than 24px in height for digital applications or 10mm for print.
- Color variants: Use the full-color logo (teal mark + dark text) on light backgrounds. Use the inverted logo (teal mark + white text) on dark backgrounds. A monochrome white variant is available for single-color contexts.
- Do not: Stretch, rotate, add effects (shadows, gradients, outlines), change the typeface, or alter the proportions of the logo. Do not place the logo on busy backgrounds where legibility is compromised.
Sub-Brand: FINANCE
The "FINANCE" sub-label appears in a lighter weight with extended letter-spacing adjacent to the DUALIS wordmark. It uses Plus Jakarta Sans at font-weight 300 with 0.2em letter-spacing. This sub-brand element should always accompany the full wordmark and should not be used independently.
Asset Downloads
Brand assets including logo files (SVG, PNG), color swatches, and typography specimens are available on request. Contact info@cayvox.com for the brand asset package.